Did you buy the best solution for your project or the solution from the best sales person?

There are probably as many patented sales processes on the market as there are fad diets. Companies spend billions of dollars per year on Zig Ziglar-type training programs. Sales is both a science and an art. As a business in the process of buying technology, it is key to know how to select the best solution for your project instead of the solution from the best sales person. Before I share with you some ways to avoid being misguided to the wrong solution, understand that I am proud to have been a professional sales woman for the past decade. Just like most sales professionals, I pride myself in doing right by my client, being transparent, and providing them the best information for their decision. This isn’t about sales professionals doing you wrong. It’s about understanding the people presenting information to you have a strong biased and knowing how to navigate the process with eyes wide open. Stay Objective No matter the product, a good sales person will have you visualizing your new life as the hero/heroin of the company for implementing their product with remarkable results. A bad sales person asks all the wrong questions and seems clueless about what you are trying to accomplish. Stay focused on your evaluation strategy and remain in control of the process. Having an unbiased third party manage the process makes it easy to remain objective and stay on course. HINT: In order for a third party to be unbiased, they cannot benefit more or less based on which solution you select. Keep your poker face In order to maintain optimal negotiating power,...